Wednesday, January 17, 2018

by host

Binary Tree is the world's leading provider of cross-platform messaging migration and coexistence software and a Microsoft Certified Gold Partner. Since 1993, Binary Tree and its business partners have helped over 5,000 customers around the world to migrate more than 20,000,000 users. In this guest blog, Binary Tree Co-CEO Henry Bestritsky offers insight about the company’s decision to exit Google’s Partner program and direct all resources to Microsoft's on-premises and cloud based solutions for Exchange and SharePoint.


We have announced our decision to stop marketing our CMT for Google Apps email migration product and are retiring from the Google Enterprise Partner program after months of market evaluation, customer feedback and an overwhelming global demand for BPOS migrations versus Google Apps. The feedback received to date tends to be centered on a few key themes – concerns regarding limited functionality, data privacy and the security standards offered by Google Apps. With more and more companies looking to maximize their IT spend, something we heard time and again from customers of all sizes is that they are not willing to accept less functionality just to save money. They want something that’s familiar to users and provides full-featured email, calendaring and collaboration – something that Google Apps wasn’t delivering. Customers such as Godiva Chocolatier have stated they are choosing BPOS over Google Apps because of the email and calendaring differences. With Exchange, end users can rely on the familiarity of Outlook as their preferred email client without sacrificing functionality and integration with other line of business applications.

Customer concerns over security and privacy was another key reason for our decision. Any company that is considering a transition to the cloud needs assurances that their data is protected and secure. This is particularly true in Europe where we received a number of complaints that Google’s hosted solutions could not provide the security and privacy measures required by law. Microsoft is already meeting these rigorous privacy and security standards and solutions which is why we’ve seen such strong demand for both its online and on premises offerings.

Finally, the uncertainty many of our customers expressed about Google’s long term roadmap helped to solidify our decision to divest from the partnership. Several of them were put off by the guessing game they were forced to play in order to anticipate things such as Google feature adds, product strategy and investment areas. This alone prevented many from even considering Google.

Coca-Cola Enterprises, Dow Chemical, Ingersoll Rand and many more have chosen Binary Tree to help them make the move to Microsoft. It all boils down to customer demand. If our customers want to migrate to Microsoft’s cloud services then we are going to do whatever we can to help them get there. We feel strongly that Microsoft is the best choice – hands-down.

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Brett Hill

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